How a phone call from a homesick Texan in Portland started a coffee company — and how a Texas family name still shapes every cup we ship.
The Phone Call That Started It All
It was a Tuesday morning in November 2022. My sister called from Portland, Oregon — frustrated and a little heartbroken. She had been searching every grocery store, every specialty coffee shop, every online retailer she could find.
She had moved to Portland two years earlier for a job opportunity. She loved her new city. But every morning, she missed that familiar nutty, warm aroma of H-E-B Café Olé brewing in her kitchen. It was the smell of home.
From San Antonio, the Home of Café Olé
We are based in San Antonio, Texas — the city where H-E-B Café Olé has been a breakfast-table staple for generations. We purchase every product right here in the city that made this coffee famous.
After that phone call, we started Seguin Coffee Traders with a simple mission: make it easy for anyone, anywhere in the USA, to get genuine H-E-B Café Olé delivered to their door.
We purchase Café Olé from San Antonio, package it carefully, and ship with care. Every order that leaves our warehouse is a little piece of Texas heading to someone who needs it.
Our Family Name Is Texas History
Juan Seguín was a Tejano patriot who fought alongside Sam Houston at the Battle of San Jacinto — one of the few Tejanos to serve as an officer in the Texas Army. He later served as Mayor of San Antonio. The city of Seguin, Texas bears his name to this day.
Seguín is our family name. We are his descendants. That heritage isn't something we adopted or borrowed — it's who we are. And it shapes everything about how we do business: with pride in Texas, respect for its full history, and the belief that this state belongs to everyone who loves it, regardless of where they were born or where they live now.
Whether you grew up drinking Texas Pecan on your grandmother's porch, or you had your first cup of San Antonio Blend at a café on the River Walk — we want to keep that connection alive for you.
That same pride is why we source locally in San Antonio, ship nationwide, and treat every order like it's going to family. Because for a lot of our customers, it is — a taste of home, far from home.
Ready to Taste Home?
Browse our full selection of H-E-B Café Olé and find your favorite blend. Purchased in San Antonio, shipped nationwide. Free shipping on coffee orders $75 and up.
Questions? Email us at hello@seguincoffeetraders.com or call 737-530-BREW (737-530-2739).
Seguin Coffee Traders is an independent retailer. We are not affiliated with, sponsored by, or endorsed by H-E-B, LP. H-E-B® and Café Olé® are registered trademarks of H-E-B, LP.